What is competency?

Competence indicates sufficiency of knowledge and skills that enable someone to aact in a wide variety of situation. because each level of responsibility has its own requirement. competence can occur in any period of person's life or at any stage of his or her career. entrepreneurial competencies are the skills necessary for an entrepreneuer o organize and manage an enterprise ably and competently and realize the goal for which the enterprise is established. these competencies help and entrepreneur to succesfully venture into an enterprise.

Hajah Faiza Bawumi Sayed Ahmad 

Puan Hajah Faiza Bawumi Sayed Ahmad, 73 is a co-founder and managing director of the rice wholesaler Faiza Sdn. Bhd As we know this company is known as a sponsor of TV3 reality program which is “Bersamamu”. Pn. Hajah Faiza Bawumi was born in Mesir but migrate to Malaysia in 1964 because she had to follow her late husband, Tuan Haji Abu Bakar Ahmad(Usahawan.com, 2015. At the time, she was able to master Malays language and fluent in Malay language after only three months in Malaysia because of his friendly and sociable with her neighbors.

  Currently, Faiza company has distributes over 21 brands of rice in the country, including the best known, "Herbal Ponni Taj Mahal" and its subsidiaries, namely Faiza Marketing Sdn Bhd which involved in the manufacture of various types of spices including curry spices King, spices and latest Bukhari, rendang spices.

Puan Rozita Ibrahim

            Sendayu Tinggi founded by Pn.Rozita binti Ibrahim who consider external beauty alone is not enough and does not guarantee absolute satisfaction but inner beauty will produce a more perfect outer beauty.Puan Rozita Ibrahim was born at Sungai Besar, Selangor. However, she was raised up at Felda Palong 7, Gemas, Negeri Sembilan. Rozita Ibrahim was a daughter from a middle-level family. Her father was an Ustaz and a  teacher who taught religious studies around the vicinity of Felda while her mother was only a full-time housewife.

Today, her very own health formula based on traditional herbs and plants, Sendayu Tinggi is one of the most talked and an envied cosmetic brand in Malaysia with its distributorship covering Malaysia, Brunei and Singapore and expanding. As for 2005 it is said Sendayu Tinggi has more than 2000 authorized distributors. It is also said that some of Sendayu Tinggi distributors in Klang Valley make over RM1 millions in monthly revenue.

Tengku Chanela Jamidah & Didie Nasir

         The two women who are love beauty. The idea to have lipstick line started when they went to a vacation. They were talking about working on something to be run.Didie is a makeup enthusiast and she suggested to enter a cosmetic range product.“DIDAforwomen” is a cosmetic product based on velvet matte lip cream.

         By women for women is their brand beauty philosophy. All women can wear DIDA no matter what background and lifestyle they have. These two best friends dream to wider their cosmetics range and now they came out with eye shadow palette and eyeliner.

Sophiahanis Bt Md Hanipah

A founder of Anis Choc Moist Cake. She has a passion for what is she doing. She loves chocolate cake so much. She started her business since she studied. She sold the cakes among relatives and made the cake by herself. She invited her friend to be her business partner and they do all the things together without hiring any worker. One day, she felt so tired and want to give up. The business stopped for a while. After a few years, she came with new spirit after she found what factors make her down. She has overcome all the problems and run the business more seriously. Now she can proud herself for what she got.

HR model

There are numerous women entrepreneurs in Malaysia. It has been a trend in our country which women conquering the entrepreneurial field. Competency, a way to survive, why people need to choose you over others and how you “sell” yourself in order to stands. This thing has a strong related to HR model that we were learning.

Passion.

The most vital thing is passion to her work. Passion can lead someone to do something with all heart and more sincere. Just like the founder of Anis Choc Moist Cake, while struggling studied, she willing to sacrifice her time and money to run a chocolate cake business. Even people surrounded underestimate her for what she has done, she keeps going further in making the dreams became reality.

Risk Taking.

An entrepreneur must be brave to take a risk. There is always a risk in business. The women entrepreneur must know how to deal with the risk in order to survive. Mrs Sophianis brave enough to take a risk as she started back her own business after she decided to stop it.

Economic and technological development.

Economic and technological development can give women opportunity to start a business. From an economic view, when the demand of a product increase, a newbie can grab the opportunity to venture the market to run a business of the same products. Technology helps the entrepreneur to enlarge the business. Just like DIDAforwomen, they created an online shop website to ease their customers to get the products.

           

Versatility

Rozita Ibrahim is a very versatility as an entrepreneur. In addition to being the founder of the product of Sendayu Tinggi, she also has experience in the field of real estate for it in advance. Clearly, Rozita Ibrahim is capable of being able to involve in real estate challenging before changing careers in the beauty industry. In fact, she is also active in helping the community. Rozita Ibrahim involved in helping poor families and homes tahfiz.

Besides, to being involved in the beauty industry Rozita also been involved in the broadcasting world. Rozita Ibrahim has successfully broadcasted through his own company, namely Anggun Ayu which was aired on TV3. Furthermore, Rozita Ibrahim will launch health products, in addition, to expanding her beauty business. Which included the nutritional health products such as sea cucumber and beverage emulsion for mothers after childbirth. Clearly, Rozita has the quality of versatility as a successful entrepreneur

 Initiative entrepreneur

There are a lot of proof of Rozita Ibrahim being an initiative entrepreneur. Rozita Ibrahim just not feeling satisfied with her achievement with business in slimming product. She expanded her empire in a various product such as body and skincare, properties and management, advertising, ethnique food, and cosmetics and fragrance. Besides, unlike other firms and entrepreneurs who involved in the beauty industry, Sendayu Tinggi has its own television show, a program which was purely published by Rozita’s company, named Anggun Ayu. In addition to that, Rozita Ibrahim also conducted Product Tour, a tour that explored every inch of business network in order to explain to a consumers and possible buyers the benefit and advantages of consuming and taking a products produced by Sendayu Tinggi. Through the television show and the tour, Rozita Ibrahim successfully attracted much more interest of consumers to try out Sendayu Tinggi’s products. It also can get people who never knew about Sendayu Tinggi to accustomed themselves with it.

Networked

Network is the ability of someone to communicate with other people especially their business partners to strengthen their business. For example, Pn Faiza before start selling her own rice she had to go from one shop to another shop through her connection with other owner shop for getting feedback either they would buy if she sells her own rice. Because of positive response, she apply for a license wholesalers and sell various types of rice including Ponni rice, Basmati rice, Fragrant rice and Siam rice. The wider business network also includes customers around Johor, Malacca, and Kuala Lumpur. Through network also she asked Universiti Putra Malaysia (UPM) to do research about the benefit of her Ponni rice that came from India(Jamaludin, 2010). Now, she not only sold rice and spices but also exploring new markets such as rice noodles, chili sauce, and soy sauce. She also makes a network with community indirectly through her charity program “Bersamamu” on TV3 as the main sponsor.